This was EJ Studio's second collaboration with new make-up experience brand Beam, this time designing and managing the creation of a beautiful flagship store in the prestigious retail area of Belgravia, London. 

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EJ Studio worked closely with the team at Beam to develop a space that feels distinctive, vibrant and inclusive, designing at all scales from the initial overarching vision, through to the technical design of merchandise display elements and shop furniture.

Expanding on the same ideas tested in the pop-up store, the studio has created a feel-good space where clients can relax, connect, and unwind; The store is split over two floors with a make-up station and retail located on the ground floor, and a studio space used for workshops and events in the basement. 

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Alongside design work, EJ Studio was responsible for obtaining various approvals from both the local council and building management company. The studio was also closely involved on-site, overseeing the build in full.