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Beam Pop-Up Shop, London

EJ Studio collaborated with new make-up experience brand Beam to design, fabricate and install their first pop-up shop on the King’s Road in London. In line with the brand’s philosophies, the studio has designed an inclusive and captivating scheme, creating a feel-good space where clients can relax, connect, and unwind. Bright and immersive colours found in Beam’s bold branding are interspersed throughout the design, coupled with softer natural tones.

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Existing shelving throughout the shop was over-clad and used for the insertion of new box shelving, painted in the brand’s signature colour Klein Blue, and used to display make-up products. Bespoke, curved, moveable make-up counters were created for the fit-out, which form the centre point to the user experience. The design allows for flexibility on the shop floor and enables the brand to set-up their services remotely at other temporary events.


The project, which was completed over a swift five-day installation period and on a very tight budget, demonstrates how the clever re-use of existing inbuilt structures and bold block colours can transform a space into a truly immersive experience.

Project Details:

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Client: Beam

Fabrication + Installation: EJ Studio

Signage: Brunel Engraving

Photography: Robin Quarelle

Furniture: Holloways of Ludlow

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Status: Completed October 2023

 

 

 

 

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