Beam Pop-Up Shop, London
EJ Studio collaborated with new make-up experience brand Beam to design, fabricate and install their first pop-up shop on the King’s Road in London. In line with the brand’s philosophies, the studio has designed an inclusive and captivating scheme, creating a feel-good space where clients can relax, connect, and unwind. Bright and immersive colours found in Beam’s bold branding are interspersed throughout the design, coupled with softer natural tones.
Existing shelving throughout the shop was over-clad and used for the insertion of new box shelving, painted in the brand’s signature colour Klein Blue, and used to display make-up products. Bespoke, curved, moveable make-up counters were created for the fit-out, which form the centre point to the user experience. The design allows for flexibility on the shop floor and enables the brand to set-up their services remotely at other temporary events.
The project, which was completed over a swift five-day installation period and on a very tight budget, demonstrates how the clever re-use of existing inbuilt structures and bold block colours can transform a space into a truly immersive experience.